About LoveArts.com. Find love with LoveArts.com - the dating site for arts lovers. Join for free today and let us match you with the cultured singles you're most likely to click with in a safe, secure environment. Create a Dating Website for Free. MotoCMS offers a 14-day free trial period for all online dating website templates in our store. So, you can easily compose a model of your site, see how it will look online, and modify all necessary elements up to your needs. It is simple and, actually, free. That's why you're on a dating site: because you're looking to meet a woman. You might as well have said 'I'm on here because I want to meet women' or 'Single and Ready to Mingle.' Use this rule of thumb: if it's been printed on a mass-produced t-shirt, you might want to avoid it.
The demand and requirements of online dating sites are increasing day by day. It is becoming highly common for people to meet on online dating platforms rather than in person. As per research, 65 percent of same-sex couples and 40 percent of heterosexual couples in today's time meet through an online dating site. This is a clear indication that online dating sites are home to big business opportunities. There are already thousands of dating websites available, each of them trying to get a piece of this newly baked pie. To enter this market, you need to have the edge over the existing websites to create an impression on users and make them stay with you irrespective of all the available alternatives. For this, you need creative dating site WordPress themes that will help you visually enhance your services and attract potentially interested people to register with you. These are the top 13 Creative Dating Site WordPress Themes that will be instrumental for you to create a unique dating site in no time:
1. Socialize:
Socialize is one of the most ideal dating site WordPress themes. It is fully featured and is incredibly powerful. The theme has a modern, minimal look. It uses cutting edge technology. The theme is highly customizable and user friendly as well. Socialize also supports BuddyPress integration that enables it to provide the user with a seamless socializing and user-to-user interaction experience.
The theme comes with ready sophisticated demo sites, custom layouts, and tons of tools that help you customize and modify the layouts as per your need. This theme is ideal for webmasters who wish to create quality dating websites. Socialize allows the website users to have a front-end login, social login support such as Twitter and Facebook, and user profile links. The notification counter also helps check the inbox for unread messages. It has a mobile-friendly design. Hence it runs smoothly on all devices and screens.
2. BuddyApp:
BuddyApp is one of the crispest, minimal, clean, and professional-looking dating site WordPress theme. It is also very easy to develop and use. The theme has an intuitively navigable and user-friendly design. The developers of these themes designed the theme with a mobile-first approach. It is still fully compatible with desktop screens. It has been made exceptionally well for mobile devices. This works great for a dating site, as people often use dating platforms on their mobile more than their laptops or desktops.
The theme has many impressive mobile-friendly features such as touch and swipes pre-built into the theme's core aspects. Ideally, BudyApp can be used for all extranet and intranet communications for social and private communities seeking a mobile-friendly solution for their site needs.
3. SweetDate:
SweetDate is another premium dating site WordPress theme that is ideal for online dating or even a community website. The developers have added all the needed features you could need for setting up a community or dating website. This impressive theme comes with five ready made color schemes that can be modified further with unlimited color options if required.
This theme has over 800 Google Fonts, multilingual support, Font Awesome icons, and many more handy features. You can also add paid membership options with various subscription levels. The developers are very active and keep updating the theme to keep up with the latest WordPress development and web design trends.
Dating Site For Creatives Female
4. Seeko:
Seeko is a great dating site WordPress theme with all the needed tools to create a personalized online dating website. It is powered by BuddyPress and Elementor drag and drop website builder. The theme comes with two pre-built demos, dedicated and designed to suit a dating site. To make most of this theme, you don't even need to have any prior designing or coding knowledge. Hence it is ideal for all experience level users.
Seeko has some powerful and niche-related features to host an ideal dating site like – matching system, lovey design, handy search function, and easy commenting. It is also 100 percent mobile ready and has cross-browser compatibility.
5. Thrive:
Thrive is a fully functional, engaging, and inviting creative dating WordPress theme. It can be used as an intranet or extranet community website too. The theme is flexible enough to be used by people who have no expertise or knowledge in coding to webmasters. It can set up complicated social media network functionality easily. Thrive allows the users to make up of the super convenient one-click installation function without needing any prior knowledge in coding.
Thrive makes use of some powerful features like rtMedia and BuddyDrive. With these powerful tools, the users can upload any documents and share pictures with ease. Other useful integrations like Events Calendar, bbPress, and WP-Polls integration also add on to its utility.
6. Community Junction:
This is a community or a creative dating website WordPress theme. It is fully responsive and has useful BuddyPress integration that is ideal for creating social networking sites and public communities. The theme also allows your user to register on your site, create their profiles, connect with other users, send messages, and perform other social interactions. Since the theme is fully responsive, your users will experience it top-notch on all screens and devices. The theme is built on CSS3 and HTML5 framework. The theme options panel allows the user to change the different aspects and components of this theme's different templates.
The theme has two pre-built blog designs, members' grid view, and is also compatible with WooCommerce. This theme also comes with 40 inner pages, which takes care of almost all individual pages you might need for your dating site or community site. Venice dinner dating.
7. Love Story:
LoveStory is the ideal dating site WordPress theme that can also work as a community website. This is not merely a theme but also an application that has some promising features. The theme has impressive features like sending virtual gifts, chat messages, and different membership fees. This is a very flexible theme that has unlimited color options as well as custom page templates. Many supporting widgets help control all aspects of web design and functionality as well.
The theme works well with WooCommerce as well. This allows you to sell your merchandise, too, if needed. The most unique, powerful features that most themes don't have are advanced banner management, configurable filter for finding relevant partners, and live chat. It also provides the convenience of logging in using Facebook profiles that save a fortune of time to skip the traditional sign-up process.
8. DateBook:
DateBook is an ideal WordPress theme for creating a fresh dating website. It has all the required materials to make a stunning website that would attract many users to your site in no time. The user gets to design new pages from scratch or make use of pre-built pages and redesign them. The process is convenient as the theme comes with an easy page builder. You don't need to have prior coding knowledge to customize the theme at all. It is also fully compatible with all screen sizes, plugins, and web browsers.
Datebook has its subscription function and supports WooCommerce Subscription that can be used to introduce paid subscriptions to your website. Other useful and handy features include reviews and ratings, online status display, private messaging, favorites, and more.
9. Aardvark:
Aardvark is a versatile WordPress theme that can work as a multi-functional community/membership theme and dating websites. They have a pre-built demo available for users to put it to use. It has one of the speediest site realizations. If you like the look and feel, you can add your content and necessary details and have your website almost ready to go live in a few clicks.
This theme makes use of the BuddyPress plugin and WPBakery page builder that help simplify all the complicated tasks needed to be carried out for making a dating site. Moreover, the users can also set up their online shop, ask for membership fees, and write blogs to offer more value to them.
10. Kleo:
Kleo is another flexible WordPress theme with all the necessary tools for creating a fantastic community or dating website. It is an elegant and modern theme that can be used for establishing an interactive community and building connections. Kleo has a wide range of customization tools to cater to anyone from an amateur to a professional webmaster. The theme is also user friendly and responsive. This theme has many advanced features like unlimited colors and sidebars, alternative fonts, a choice between masonry and standard views, and layout type options.
You need not know how to write a single line of code for using Kleo. It has support for essential plugins like bbPress plugin and BuddyPress that are instrumental to any useful dating site.
11. Olympus:
Olympus is one of the finest BuddyPress powered WordPress themes. It is easy to use, and a modern social media networking theme. It comes with the drag and drop page builder that allows non-coders to make the most of this theme. The demos are easily downloadable with a single click demo. The user can make changes to adjust the theme to their company design language if needed.
There are many unique features such as handy navigation, eight wall post types, badges, engaging illustrations, and way more. The user can also start an eCommerce or blog section. This theme can be used to create a dating platform and the support of some other dating plugins added to this theme.
12. Gwangi:
Gwangi is another great WordPress theme that is ideal for creating an impressive dating site. In today's time, people are finding their partners online more than traditionally meeting on dates. Gwangi is the right theme to step into the niche to gain the most out of it. It has several impressive demos, performance optimization, mobile compatibility, and all-important features needed to stand the consistency and performance test. It also uses BuddyPress to help people with zero background in web development create a community site.
The theme allows the user to set up Subscriptions, advertisements, paid features access, and other important tools that can show your customers value for using your premium services. It also has some of the most impressive dating features, such as matchmaking, swapping members, mutual friends, and all other features that you can imagine a modern dating website to have.
13. One Community:
This is another impressive creative dating site WordPress theme. It supports the BuddyPress plugin that allows users with no prior coding experience to create impressive social media, community, or dating platform websites. Users of your website would be able to register on your site, create their profiles, and send messages to their connections, create groups, and do much more. The theme has high functionality and customizable design.
It also has support for WooCommerce that allows the user to set up their e-store to sell merchandise to the visitors. Four pre-built homepage options can be used as they are tweaked to match the user's expectations using a convenient drag and drop interface.
These were the 13 Creative Dating Site WordPress Themes that you should make use of today for any of your dating site projects. They all are powerful enough to establish a dating site platform with different aesthetic values for you to choose from. Making a dating site in today's time and gaining an edge over others is a strategic thing to do, considering the industry's size and potential. Make sure to be one of the early pioneers of the field and use these powerful themes to give you the boost you need to appeal to your customers better than your competitors. Boynton beach best place hook up.
You may also like:
How to choose a traffic source for dating offers
Affiliate marketers used to choose pop, push, or Facebook traffic for dating offers. Facebook works great with dating offers due to the wide range of targeting options but the price for this kind of traffic is quite high. If you just start running campaigns and can't spend large budgets try to launch dating campaigns using pop or push traffic.
Pops provide the greatest user coverage and low bid price. It's a nice option for the newbies in affiliate marketing. Besides, pop traffic will give the possibility of easy testing, because it consists of just one important element — the landing page.
In this article, we will refer to the most user-friendly format of dating offers' promotion — push traffic. Why push ads are good for dating? Push notification itself allows communicating head-to-head because the message is addressed directly to one person. You can't get such an impact using other traffic types. It's appropriate for private communication which is exactly dating.
How to run a Dating push campaign
The crucial element of successful conversion with push ads for Dating is creative. For the Dating vertical it's essential to make it maximum close to real communication. Choose pretty photos of real people but not fashion models. The more push notification is similar to the message from a real person, the higher the possibility of conversion is.
Coming up with creatives you will be interested in how competitors promote their offers. The best solution for this vertical is not to choose photos that others are already using. Just imagine how strange it is when the user gets different messages from the same girl. It's all because a few affiliate marketers have launched campaigns with the same creatives in one ad network. In this case, the possibility of conversion tends to zero.
To show up a winner in the Dating vertical it's important to change creatives regularly!
Here are average CPC rates for push creatives in the dating vertical.
Korea — $0.0119
USA — $0.0296
Russia — $0.0262
Trends of push advertising in Dating
Now let's move from theory to practice. How to start push ads Dating? Start with preparing different creatives.
Special for you we've prepared 11 approaches for push advertising in the Dating vertical. Unfortunately, push notifications network can't divide traffic into men and women.
According to our statistics, the audience is split approximately by 60:40 in favor of men. That's why we recommend making creatives for dating focusing on men.
Top converting approaches to push creatives for Dating vertical
The key point of using push notification for Dating is a format of a private message. It's one of the most successful ad formats for Dating: maximum personalization and engagement.
Remember one thing: the girls on the push-notification, the pre-landing, and landing page should be similar to each other. If the landing page assumes a chat-bot with messaging where the girls send out her photos, it would be strange to see photos of another girl there 😳
Approach 1
Focus on the user's moral integrity in the creative description: loneliness, urge to communicate, and get acquainted. Getting into the user's 'pain point' will help you increase CTR.
Approach 2
Disguise the main text of the creative under an informative article that tells users about new ways to find a couple or dating options.
Examples:
- '7 ways to find a soul mate'
- '5 options for the perfect date'
- '10 messages to help you meet in social networks'
Approach 3
Add the phone number of the girl who is asking the user on a date to the creative. You can localize the creative by the number format — it must match the format of the country's phone number that you have chosen as the geo.
Approach 4
Imitate a new message via creative. Select the icon of the messenger popular in particular geo as an icon. Messages with photo attachments work best. As a rule, they collect most of the clicks.
Approach 5
Popular social networks with photo content work well in the dating vertical, so you can use the Instagram icon on creatives. Photos of models will help attract attention if you offer to click on a creative and go to a profile with many similar shots.
Approach 6
Focus on the nationality of the girl whose photo you are posting on the creative. For example, Latin American women are popular worldwide, and such creatives will work especially well in the USA.
Approach 7
Create a simulated voice message from a beautiful girl. In the title of the creative, write the name of the girl who is sending the message, and in the description, specify the length of the message (in seconds).
Approach 8
Popular dating apps can be used as an idea for a creative. For example, a user can receive a message on Tinder, the icon of which can also be used on a creative.
Approach 9
In the creative description, you can specify the name and age of the girl who offers to meet. This way, you can approximately define the desired age category of your potential audience.
Approach 10
Simulating a video on a creative increases the CTR, so you can overlay the video play icon on the main image and select YouTube as the icon.
Approach 11
Specify the country and age limit on the creative. The 21+ limit will invoke curiosity, and you can choose the geo of your campaign as the country. It's an excellent option for personalization.
How to Promote Dating with Native Ads read here.
How to choose messages' language
One detail can spoil the dating. It's a language. Of course, English is widely spread but the results will be better if you launch campaigns using the native language.
But what to do with multi-language countries, for example, India (Hindi and English), Canada (English and French), Belgium (French, Dutch, and German), or South Africa (11 official languages😱)? Some countries have one state language but English there is also used, for example, United Arab Emirates.
At RichAds you can set up targeting according to browser language — make creatives in different languages and you will reach 'your' audience.
Anyway, you should know the audience of the offer as well as mind language peculiarities. Even in Western Europe, not everyone speaks English. Referring to the native language may sound more loyal.
Find 5 services for translation here.
Secrets of choosing successful GEOs for Dating
About LoveArts.com. Find love with LoveArts.com - the dating site for arts lovers. Join for free today and let us match you with the cultured singles you're most likely to click with in a safe, secure environment. Create a Dating Website for Free. MotoCMS offers a 14-day free trial period for all online dating website templates in our store. So, you can easily compose a model of your site, see how it will look online, and modify all necessary elements up to your needs. It is simple and, actually, free. That's why you're on a dating site: because you're looking to meet a woman. You might as well have said 'I'm on here because I want to meet women' or 'Single and Ready to Mingle.' Use this rule of thumb: if it's been printed on a mass-produced t-shirt, you might want to avoid it.
The demand and requirements of online dating sites are increasing day by day. It is becoming highly common for people to meet on online dating platforms rather than in person. As per research, 65 percent of same-sex couples and 40 percent of heterosexual couples in today's time meet through an online dating site. This is a clear indication that online dating sites are home to big business opportunities. There are already thousands of dating websites available, each of them trying to get a piece of this newly baked pie. To enter this market, you need to have the edge over the existing websites to create an impression on users and make them stay with you irrespective of all the available alternatives. For this, you need creative dating site WordPress themes that will help you visually enhance your services and attract potentially interested people to register with you. These are the top 13 Creative Dating Site WordPress Themes that will be instrumental for you to create a unique dating site in no time:
1. Socialize:
Socialize is one of the most ideal dating site WordPress themes. It is fully featured and is incredibly powerful. The theme has a modern, minimal look. It uses cutting edge technology. The theme is highly customizable and user friendly as well. Socialize also supports BuddyPress integration that enables it to provide the user with a seamless socializing and user-to-user interaction experience.
The theme comes with ready sophisticated demo sites, custom layouts, and tons of tools that help you customize and modify the layouts as per your need. This theme is ideal for webmasters who wish to create quality dating websites. Socialize allows the website users to have a front-end login, social login support such as Twitter and Facebook, and user profile links. The notification counter also helps check the inbox for unread messages. It has a mobile-friendly design. Hence it runs smoothly on all devices and screens.
2. BuddyApp:
BuddyApp is one of the crispest, minimal, clean, and professional-looking dating site WordPress theme. It is also very easy to develop and use. The theme has an intuitively navigable and user-friendly design. The developers of these themes designed the theme with a mobile-first approach. It is still fully compatible with desktop screens. It has been made exceptionally well for mobile devices. This works great for a dating site, as people often use dating platforms on their mobile more than their laptops or desktops.
The theme has many impressive mobile-friendly features such as touch and swipes pre-built into the theme's core aspects. Ideally, BudyApp can be used for all extranet and intranet communications for social and private communities seeking a mobile-friendly solution for their site needs.
3. SweetDate:
SweetDate is another premium dating site WordPress theme that is ideal for online dating or even a community website. The developers have added all the needed features you could need for setting up a community or dating website. This impressive theme comes with five ready made color schemes that can be modified further with unlimited color options if required.
This theme has over 800 Google Fonts, multilingual support, Font Awesome icons, and many more handy features. You can also add paid membership options with various subscription levels. The developers are very active and keep updating the theme to keep up with the latest WordPress development and web design trends.
Dating Site For Creatives Female
4. Seeko:
Seeko is a great dating site WordPress theme with all the needed tools to create a personalized online dating website. It is powered by BuddyPress and Elementor drag and drop website builder. The theme comes with two pre-built demos, dedicated and designed to suit a dating site. To make most of this theme, you don't even need to have any prior designing or coding knowledge. Hence it is ideal for all experience level users.
Seeko has some powerful and niche-related features to host an ideal dating site like – matching system, lovey design, handy search function, and easy commenting. It is also 100 percent mobile ready and has cross-browser compatibility.
5. Thrive:
Thrive is a fully functional, engaging, and inviting creative dating WordPress theme. It can be used as an intranet or extranet community website too. The theme is flexible enough to be used by people who have no expertise or knowledge in coding to webmasters. It can set up complicated social media network functionality easily. Thrive allows the users to make up of the super convenient one-click installation function without needing any prior knowledge in coding.
Thrive makes use of some powerful features like rtMedia and BuddyDrive. With these powerful tools, the users can upload any documents and share pictures with ease. Other useful integrations like Events Calendar, bbPress, and WP-Polls integration also add on to its utility.
6. Community Junction:
This is a community or a creative dating website WordPress theme. It is fully responsive and has useful BuddyPress integration that is ideal for creating social networking sites and public communities. The theme also allows your user to register on your site, create their profiles, connect with other users, send messages, and perform other social interactions. Since the theme is fully responsive, your users will experience it top-notch on all screens and devices. The theme is built on CSS3 and HTML5 framework. The theme options panel allows the user to change the different aspects and components of this theme's different templates.
The theme has two pre-built blog designs, members' grid view, and is also compatible with WooCommerce. This theme also comes with 40 inner pages, which takes care of almost all individual pages you might need for your dating site or community site. Venice dinner dating.
7. Love Story:
LoveStory is the ideal dating site WordPress theme that can also work as a community website. This is not merely a theme but also an application that has some promising features. The theme has impressive features like sending virtual gifts, chat messages, and different membership fees. This is a very flexible theme that has unlimited color options as well as custom page templates. Many supporting widgets help control all aspects of web design and functionality as well.
The theme works well with WooCommerce as well. This allows you to sell your merchandise, too, if needed. The most unique, powerful features that most themes don't have are advanced banner management, configurable filter for finding relevant partners, and live chat. It also provides the convenience of logging in using Facebook profiles that save a fortune of time to skip the traditional sign-up process.
8. DateBook:
DateBook is an ideal WordPress theme for creating a fresh dating website. It has all the required materials to make a stunning website that would attract many users to your site in no time. The user gets to design new pages from scratch or make use of pre-built pages and redesign them. The process is convenient as the theme comes with an easy page builder. You don't need to have prior coding knowledge to customize the theme at all. It is also fully compatible with all screen sizes, plugins, and web browsers.
Datebook has its subscription function and supports WooCommerce Subscription that can be used to introduce paid subscriptions to your website. Other useful and handy features include reviews and ratings, online status display, private messaging, favorites, and more.
9. Aardvark:
Aardvark is a versatile WordPress theme that can work as a multi-functional community/membership theme and dating websites. They have a pre-built demo available for users to put it to use. It has one of the speediest site realizations. If you like the look and feel, you can add your content and necessary details and have your website almost ready to go live in a few clicks.
This theme makes use of the BuddyPress plugin and WPBakery page builder that help simplify all the complicated tasks needed to be carried out for making a dating site. Moreover, the users can also set up their online shop, ask for membership fees, and write blogs to offer more value to them.
10. Kleo:
Kleo is another flexible WordPress theme with all the necessary tools for creating a fantastic community or dating website. It is an elegant and modern theme that can be used for establishing an interactive community and building connections. Kleo has a wide range of customization tools to cater to anyone from an amateur to a professional webmaster. The theme is also user friendly and responsive. This theme has many advanced features like unlimited colors and sidebars, alternative fonts, a choice between masonry and standard views, and layout type options.
You need not know how to write a single line of code for using Kleo. It has support for essential plugins like bbPress plugin and BuddyPress that are instrumental to any useful dating site.
11. Olympus:
Olympus is one of the finest BuddyPress powered WordPress themes. It is easy to use, and a modern social media networking theme. It comes with the drag and drop page builder that allows non-coders to make the most of this theme. The demos are easily downloadable with a single click demo. The user can make changes to adjust the theme to their company design language if needed.
There are many unique features such as handy navigation, eight wall post types, badges, engaging illustrations, and way more. The user can also start an eCommerce or blog section. This theme can be used to create a dating platform and the support of some other dating plugins added to this theme.
12. Gwangi:
Gwangi is another great WordPress theme that is ideal for creating an impressive dating site. In today's time, people are finding their partners online more than traditionally meeting on dates. Gwangi is the right theme to step into the niche to gain the most out of it. It has several impressive demos, performance optimization, mobile compatibility, and all-important features needed to stand the consistency and performance test. It also uses BuddyPress to help people with zero background in web development create a community site.
The theme allows the user to set up Subscriptions, advertisements, paid features access, and other important tools that can show your customers value for using your premium services. It also has some of the most impressive dating features, such as matchmaking, swapping members, mutual friends, and all other features that you can imagine a modern dating website to have.
13. One Community:
This is another impressive creative dating site WordPress theme. It supports the BuddyPress plugin that allows users with no prior coding experience to create impressive social media, community, or dating platform websites. Users of your website would be able to register on your site, create their profiles, and send messages to their connections, create groups, and do much more. The theme has high functionality and customizable design.
It also has support for WooCommerce that allows the user to set up their e-store to sell merchandise to the visitors. Four pre-built homepage options can be used as they are tweaked to match the user's expectations using a convenient drag and drop interface.
These were the 13 Creative Dating Site WordPress Themes that you should make use of today for any of your dating site projects. They all are powerful enough to establish a dating site platform with different aesthetic values for you to choose from. Making a dating site in today's time and gaining an edge over others is a strategic thing to do, considering the industry's size and potential. Make sure to be one of the early pioneers of the field and use these powerful themes to give you the boost you need to appeal to your customers better than your competitors. Boynton beach best place hook up.
You may also like:
How to choose a traffic source for dating offers
Affiliate marketers used to choose pop, push, or Facebook traffic for dating offers. Facebook works great with dating offers due to the wide range of targeting options but the price for this kind of traffic is quite high. If you just start running campaigns and can't spend large budgets try to launch dating campaigns using pop or push traffic.
Pops provide the greatest user coverage and low bid price. It's a nice option for the newbies in affiliate marketing. Besides, pop traffic will give the possibility of easy testing, because it consists of just one important element — the landing page.
In this article, we will refer to the most user-friendly format of dating offers' promotion — push traffic. Why push ads are good for dating? Push notification itself allows communicating head-to-head because the message is addressed directly to one person. You can't get such an impact using other traffic types. It's appropriate for private communication which is exactly dating.
How to run a Dating push campaign
The crucial element of successful conversion with push ads for Dating is creative. For the Dating vertical it's essential to make it maximum close to real communication. Choose pretty photos of real people but not fashion models. The more push notification is similar to the message from a real person, the higher the possibility of conversion is.
Coming up with creatives you will be interested in how competitors promote their offers. The best solution for this vertical is not to choose photos that others are already using. Just imagine how strange it is when the user gets different messages from the same girl. It's all because a few affiliate marketers have launched campaigns with the same creatives in one ad network. In this case, the possibility of conversion tends to zero.
To show up a winner in the Dating vertical it's important to change creatives regularly!
Here are average CPC rates for push creatives in the dating vertical.
Korea — $0.0119
USA — $0.0296
Russia — $0.0262
Trends of push advertising in Dating
Now let's move from theory to practice. How to start push ads Dating? Start with preparing different creatives.
Special for you we've prepared 11 approaches for push advertising in the Dating vertical. Unfortunately, push notifications network can't divide traffic into men and women.
According to our statistics, the audience is split approximately by 60:40 in favor of men. That's why we recommend making creatives for dating focusing on men.
Top converting approaches to push creatives for Dating vertical
The key point of using push notification for Dating is a format of a private message. It's one of the most successful ad formats for Dating: maximum personalization and engagement.
Remember one thing: the girls on the push-notification, the pre-landing, and landing page should be similar to each other. If the landing page assumes a chat-bot with messaging where the girls send out her photos, it would be strange to see photos of another girl there 😳
Approach 1
Focus on the user's moral integrity in the creative description: loneliness, urge to communicate, and get acquainted. Getting into the user's 'pain point' will help you increase CTR.
Approach 2
Disguise the main text of the creative under an informative article that tells users about new ways to find a couple or dating options.
Examples:
- '7 ways to find a soul mate'
- '5 options for the perfect date'
- '10 messages to help you meet in social networks'
Approach 3
Add the phone number of the girl who is asking the user on a date to the creative. You can localize the creative by the number format — it must match the format of the country's phone number that you have chosen as the geo.
Approach 4
Imitate a new message via creative. Select the icon of the messenger popular in particular geo as an icon. Messages with photo attachments work best. As a rule, they collect most of the clicks.
Approach 5
Popular social networks with photo content work well in the dating vertical, so you can use the Instagram icon on creatives. Photos of models will help attract attention if you offer to click on a creative and go to a profile with many similar shots.
Approach 6
Focus on the nationality of the girl whose photo you are posting on the creative. For example, Latin American women are popular worldwide, and such creatives will work especially well in the USA.
Approach 7
Create a simulated voice message from a beautiful girl. In the title of the creative, write the name of the girl who is sending the message, and in the description, specify the length of the message (in seconds).
Approach 8
Popular dating apps can be used as an idea for a creative. For example, a user can receive a message on Tinder, the icon of which can also be used on a creative.
Approach 9
In the creative description, you can specify the name and age of the girl who offers to meet. This way, you can approximately define the desired age category of your potential audience.
Approach 10
Simulating a video on a creative increases the CTR, so you can overlay the video play icon on the main image and select YouTube as the icon.
Approach 11
Specify the country and age limit on the creative. The 21+ limit will invoke curiosity, and you can choose the geo of your campaign as the country. It's an excellent option for personalization.
How to Promote Dating with Native Ads read here.
How to choose messages' language
One detail can spoil the dating. It's a language. Of course, English is widely spread but the results will be better if you launch campaigns using the native language.
But what to do with multi-language countries, for example, India (Hindi and English), Canada (English and French), Belgium (French, Dutch, and German), or South Africa (11 official languages😱)? Some countries have one state language but English there is also used, for example, United Arab Emirates.
At RichAds you can set up targeting according to browser language — make creatives in different languages and you will reach 'your' audience.
Anyway, you should know the audience of the offer as well as mind language peculiarities. Even in Western Europe, not everyone speaks English. Referring to the native language may sound more loyal.
Find 5 services for translation here.
Secrets of choosing successful GEOs for Dating
The choice of converting GEO for your offers is already half of a success. Experienced affiliate marketers will assure you that there is no definite set of GEOs that will always be profitable. Affiliate marketing is a changeable sphere. What works well in one country today, tomorrow may not convert at all.
Our experts say that Western Europe, the USA, and South Korea are the countries where the Dating vertical shows great results for a long time. Other countries need testing and different approaches. There are cases where not very popular GEOs have shown good results just because the competition was low there.
How to increase CTR for dating offers
Personalization is a key to success in the Dating vertical. How to get it working with push notifications? Except for private messages and real selfies you can mention the city of the user. It's a cool trick to show that your match is not so far away.
Each user will get a push notification indicating his city, for example, 'Are you from London? Let's meet each other!'.
Include macros [CITY] in the headline or message and the system will add the name of the city in the push notification.
Find 30 Ad Strategies to Increase CTR find here.
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And, finally, the last tip: before starting to run dating offers, ask your affiliate network whether they accept leads from push traffic. CPA networks may have their preferences in traffic sources.
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